About ADR Digital Business
Strategy meets execution. Vision becomes impact.
ADR Digital Business was founded with one goal in mind: to help individuals and organizations navigate change, shape the future, and deliver on their strategic ambitions.
Led by Andrea De Ruiter, an experienced transformation leader and trusted advisor, I act as a bridge between ideas and implementation – combining clear thinking with hands-on support.
My Mission
To empower others to lead with confidence, embrace change, and turn strategy into measurable results.
Meet Andrea De Ruiter
Founder | Management Consultant | Transformation Partner
With over two decades of experience in consulting, project management, and digital transformation, I bring a sharp strategic mindset and a deep understanding of organizational dynamics. My work spans industries and cultures, but my focus remains the same: to help people and businesses thrive in complexity.
Whether working with executive teams, project leaders, or cross-functional units, I offer a rare mix of strategic clarity, pragmatic advice, and an empathetic, collaborative approach.
My Values
Clarity: I cut through complexity to find direction.
Collaboration: I work with you, not just for you.
Commitment: I stay focused until strategy becomes reality.
Curiosity: I never stop learning and evolving – and I bring that mindset to every project.